In 2025, the competition between Apple (iPhone) and Samsung remains fierce — but the balance of power is shifting.
iPhone Leads in Canada — And It’s Not Close
Recent data shows that Apple now commands a dominant share of the Canadian mobile market. As of late 2025, Apple holds over 58% of all active smartphones in Canada, while Samsung sits at around 23%.
This strong iPhone dominance has been driven by a continued preference for premium devices among Canadian buyers. Analysts highlight that more than 75% of smartphones sold in Canada in 2024 had an MSRP over US$700 — and most of those were either iPhones or high-end Galaxy S devices from Samsung.
In global terms, too, 2025 marks a milestone: for the first time in many years, Apple has regained the top spot globally, outperforming Samsung in quarterly shipments.
What This Means Locally
- iOS dominance = more accessories & parts demand: With iPhone being the majority in Canada, parts, cases, and repairs for iPhone models will be in high demand.
- High-end buyers still value Samsung: Samsung remains strong among Android enthusiasts, and its mid- to high-range Galaxy S and A series are still popular — especially for buyers looking for flexibility or Android features.
Trends in Consumer Behavior
- Upgrades over replacements: Many Canadians holding 2–3 year old devices are now upgrading to newer models (iPhone 16, 17; Galaxy S24, S25) — partly inspired by better cameras, performance, and resale value.
- Repair & refurb market remains strong: As premium devices age, demand for repairs, parts, and refurbished phones is rising — a trend shops like Phone Chek can benefit from.
- Mid-range Android remains relevant: While iPhone leads in premium segment, many Canadians still prefer Samsung’s mid-range or budget Galaxy A/M series for value — keeping Samsung’s market segment healthy.
What It Means for Businesses (Repair Shops, Parts Wholesalers)
For shops and wholesalers in Canada (like Phone Chek), this data underlines a few strategic truths:
- Keep a broad and up-to-date inventory for iPhone parts (screens, batteries, etc.) because iPhone devices dominate.
- Maintain stock for popular Samsung models too — especially mid-tier A-series or new Galaxy S-series units — to serve Android users.
- Offer repair, refurbishment, and trade-in services — the demand is growing as more users aim to extend their device lifespan or switch brands.
- Stock accessories (cases, screen protectors, chargers) for both iPhone and Samsung — to cover the majority of Canadian smartphone users.
What’s Next
With Apple showing strong sales momentum globally and in Canada, and Samsung continuing to push innovations and value-oriented devices, competition will stay intense. For end-users, this means more choices; for businesses, it means staying flexible, well-stocked, and customer-focused.
If you’re in the business of parts or repairs — or simply a consumer choosing your next phone — 2025 is proving to be a defining year in the iPhone vs Samsung saga.